Learn
SrpskiHow loyalty programmes actually work
Plain analysis of loyalty programmes that already work, and what a shop with one counter can realistically take from them. No case studies, no invented numbers — every figure here carries the source it came from.
Loyalty programme basics
Digital loyalty cards: how they work and how to start
Choose stamps, points or membership, prepare the counter and handle guest data with care.
8 min readRead →
Choosing a card
Which loyalty card fits your business?
A practical way to choose between stamps, points and ongoing member benefits.
7 min readRead →
At the counter
Launching a loyalty card: the first four weeks
From the reward and QR sign to a useful review after the first month.
8 min readRead →
Choosing the reward
Loyalty reward ideas for your kind of business
Reward ideas by business type, with the practical questions behind each offer.
8 min readRead →
Loyalty mechanics
How wallet passes actually work
What adding, scanning and updating a pass involve, and who decides when it appears on the lock screen.
10 min readRead →
Reward design
How to choose the stamps and the reward
Work out what a completed card costs before deciding how many empty squares to print.
9 min readRead →
Running the programme
Loyalty data and GDPR: keep a useful record
What to collect, how to separate consent from membership, and how to make a deletion request reach every relevant record.
9 min readRead →
Brand analysis
Anatomy of Starbucks Rewards
What the world’s most-copied loyalty programme is built from, using only figures the company has published — and which of them a shop with one counter can realistically borrow.
9 min readRead →
Retention economics
The economics of the returning customer
Where the famous retention numbers actually come from, which of them has no source at all, and what was measured in a real café with 949 stamp cards.
11 min readRead →
Loyalty mechanics
The paper punch card vs the wallet card
What the punch card gets right, the three places it leaks, and what genuinely changes when the same card moves into Apple Wallet or Google Wallet.
10 min readRead →