Learn
How loyalty programmes actually work
Plain analysis of loyalty programmes that already work, and what a shop with one counter can realistically take from them. No case studies, no invented numbers — every figure here carries the source it came from.
Brand analysis
Anatomy of Starbucks Rewards
What the world’s most-copied loyalty programme is built from, using only figures the company has published — and which of them a shop with one counter can realistically borrow.
Retention economics
The economics of the returning customer
Where the famous retention numbers actually come from, which of them has no source at all, and what was measured in a real café with 949 stamp cards.
Loyalty mechanics
The paper punch card vs the wallet card
What the punch card gets right, the three places it leaks, and what genuinely changes when the same card moves into Apple Wallet or Google Wallet.