Loyalty calculator

What will your stamp card cost?

Put your own numbers into a stamp card. See the maximum reward cost, the extra visits needed to cover it and how long a guest takes to earn a reward.

Your card, your numbers

These are editable examples, not recommendations. Results update as you type.

Currency

Use the same currency for both amounts. Changing it changes the label, without converting the amounts.

Price of the item earning a stamp

The amount a guest pays for one qualifying item.

Reward cost to your business

The variable cost of giving away the reward, such as ingredients or materials — not its menu price.

Stamps needed for a reward

The total number of stamps on a completed card.

Free stamps at sign-up

Welcome stamps given without a purchase. Must be fewer than the total.

Gross margin per visit

The share of the item’s price left after variable costs, before the reward.

Visits per week

How often a typical guest comes. For example, 0.5 means once every two weeks.

What the numbers mean

Guaranteed reward cost ceiling

4%of revenue from card holders

Even if every card is completed, reward costs never exceed this share of card-holder revenue under these assumptions.

A cost ceiling, not a profit promise. The displayed ceiling is rounded up to two decimal places.

Extra visits to break even

0.67per completed card

Additional paid visits needed to cover one reward using the gross margin you entered.

About one extra visit every 1.5 completed cards.

Time to reward

10in weeks

Paid stamps still needed, divided by your typical guest’s visits per week.

A guest who fills the card pays for 10 items (10 × EUR 3.00 = EUR 30.00) and gets one reward costing you EUR 1.20.

First month free, no card required.